Using ‘real’ photographs with bright ‘unreal’ graphical elements creates a mixed medium textured direction blending the reality of modern medicine with the abstract emotion conjured by the virtual.
#corporate #illustraion #artdirection
How to change career paths
Bold has always been part of the Virgin way ; the direction for content takes this approach in it’s stride.
︎︎︎︎ Category Header Illustration
︎︎︎︎ Mobile: Imagery is integrated with the iconic Virgin Red.
︎ Tablet: An article on wellness combines an uplifting yellow with a hint of red. Infographics highlight useful pullout content in a visually appealing and modern way. Questions are formatted in a clear, alternating layout to break up monotonous written content.
︎ Desktop: With greater space comes the ability for increased visual complexity. Ideally these illustrations would be in live text + drawn in CSS wherever possible.